Digital marketing · Web · SEO · Ads · Automation

Digital marketing that makes industrial companies visible and measurable.

I'm a tech-savvy digital marketer who builds and revamps websites, gets them found on Google, runs paid campaigns that bring real enquiries, and tracks every step so you can see what works. I bring the automation that keeps it all efficient behind the scenes.

Websites & revamps SEO & Google visibility Google Ads Tracking & reporting

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Olwethu MbanjwaDigital marketing specialist

#1on Google for a client's key local search

13enquiries in month one from paid ads

1,000+B2B leads captured at Electra Mining

01 · Website design & revamp

Websites built to be found and to convert

A professional, mobile-first site with clear product categories and a way to capture leads is where digital marketing starts. Here is a full revamp built for an industrial supplier, alongside sites I've designed and built end to end.

Every one is a fast, single-page build made to load quickly, read well on a phone, and turn search traffic into enquiries. Hover any card for the story, click to open the live site.

Built for this application

DustPro, revamped

A complete revamp of an industrial supplier's outdated website: mobile-first, with clear product categories for nozzles, pumps, valves and filters, and a lead-capture quote form. Built to take a company that was invisible online and turn search traffic into enquiries.

Mobile-first Product categories Lead-capture form

View the live revamp

A cinematic long-scroll marketing site with an animated hero and scroll-triggered reveals, built as a single fast page to sell a web-design service.

Open live site

Marketing agency

Design & build · website.btheone.co.za

Nondu's Scones & Muffins. A warm, editorial one-page site and brand for a home baker, with a live product marquee and WhatsApp ordering.

Open live site

Nondu's Scones & Muffins

Brand & web · nondus.btheone.co.za

Luvo Events. A brand build and search-optimised site for an event-hire company competing in Durban, with dedicated landing pages that opened a new revenue channel.

Open live site

Luvo Events

Brand · web · SEO · luvoevents.co.za

02 · SEO & Google visibility

Getting a business found on Google

Nondu's Scones & Muffins is a Pietermaritzburg home baker with a loyal following and, until recently, no brand and no way to be found online. We fixed both, starting with search.

First, discoverability: the business now ranks at the very top of Google for the search that matters most in its town. Second, identity: a business with no visual language now has a complete, documented brand system, a logo, palette, typography and voice it can run on for years. Being found and looking credible are the same job.

Number one on Google.

Search scones Pietermaritzburg and Nondu's comes up first, ahead of the established names in the area. For a business that was invisible online, that is the difference between being found and being passed over.

Visual Identity

From no visual identity to a complete brand guideline: story, logo, colour, type and photography.

03 · Paid ads, tracking & reporting

From ad click to tracked enquiry

For an event-hire business competing in Durban, I ran the paid side and the plumbing behind it: Google Ads that brought 13 enquiries in the first month on a tight budget, and a client-journey funnel that tracks every step from click to enquiry to follow-up.

I instrumented the journey with Google Tag Manager and automated the follow-up with n8n, so we can see exactly which activity generates business instead of guessing. Each month I pull it together into an on-brand performance report, and streamlining that funnel opened R30k+ in business opportunities within the first two months.

Google Ads GTM tracking n8n automation Monthly reporting

Monthly performance report

Luvo Events monthly report cover, June 2026

June 2026 performance report, designed in the Luvo brand. Hover to pause.

The brand it runs on

The Luvo Events brand guidelines: positioning, story and the visual system, so every report and ad stays on brand.

04 · Content & the manufacturing sector

Content for a manufacturing group

For 18 months I ran content inside Beier Group, a South African manufacturing group. When I arrived there was no company newsletter. I built one from scratch and grew it into a publication that 1,800+ staff actually looked forward to.

I also managed the LinkedIn presence of three companies in the group (Beier Group, Beier Drawtex Healthcare and Beier Envirotec) and produced expo and sales material, including the marketing that helped capture 1,000+ B2B leads at the Electra Mining Expo. The newsletter went digital as a QR-code flipbook so factory staff without intranet access could read it too; I tracked reads and engagement, ran surveys, and learned Adobe InDesign producing every issue. Here it is, laid out spread by spread.

Manufacturing sector LinkedIn (3 companies) Electra Mining Expo Adobe InDesign

All 44 pages, shown spread by spread as they were designed to be read. Hover to pause.

05 · Content & digital product

Turning a print manual into a product people use

Beier Drawtex Healthcare's 112-page training manual existed only as a single print file. I redesigned it into the new brand, then turned it into something people could actually learn from.

I built a companion web-app: the manual split into modules, with search, self-paced reading that remembers where you left off, and digital quizzes that check retention. Trainees get a more accessible way to learn; managers get visibility of progress and scores. Content that earns its keep, not content that sits in a drawer.

112-page redesign Print + digital Web-app Quizzes & progress

Open the web-app drawtex-training-app.netlify.app

This is my original v1 draft. The Drawtex team now runs their own version.

Drawtex training web-app home screen, showing the module library

06 · Design & branded documents

The training manual, redesigned

Beier Drawtex Healthcare's wound-care manual had lived for years as a plain print file. I rebuilt it page for page in the new brand: the same clinical content, a completely different standard of design.

The original was a photocopied binder, flat colour, hole-punched pages and cramped type. The redesign gives it a considered cover system, a clear typographic hierarchy, brand colour and rebuilt diagrams, the kind of document a brand is proud to hand over. The same eye goes into capability statements, product flyers and sales collateral. Here are four matching pages, before and after.

112 pages rebuilt Brand system Typography & layout Print-ready (Affinity)

Same content, redesigned end to end

Cover, section opener and two content pages. The old print file on the left, my redesign on the right.

Original manual

Original Drawtex training manual, Module 1 cover

Redesigned manual

Redesigned Drawtex training manual cover

07 · Translation & localization

Marketing material that travels across languages

Localization takes more than translating words. It means adapting layout and design so the brand stays cohesive across languages. Here is the design and translation work I did for Drawtex's international marketing assets.

20-Page Detail Aid (Digital View)

Redesigned the digital publication layout to accommodate text length changes during translation while maintaining brand alignment and typographic hierarchy. Clinical details were translated from English into final localized copy.

Original (English)

Translated (Final)

Dressing Detail Aid (Print-Ready)

Created the German version of the Dressing Detail Aid for international expo presentation, adjusting layout matrices and clinical callouts to match the original English design spec.

English Version

Drawtex Dressing Detail Aid English Page 1

Drawtex Dressing Detail Aid English Page 2

German Version (Print-Ready)

Drawtex Dressing Detail Aid German Page 1

Drawtex Dressing Detail Aid German Page 2

08 · More live builds

A rolling pipeline of sites

Beyond the flagship builds, a steady stream of sites I've designed and built for businesses across South Africa. These are working previews of ongoing projects. Hover any card for the story, click to open it live.

Zungu Civils. A company-profile site for a civil construction, plant-hire, transport and rigging firm, built from their profile into a fast single page.

Open live site

Zungu Civils

Design & build · Pinetown, KZN

Ste Bees. A single-jar raw-honey storefront and order form for a KZN South Coast producer, built as an installable web-app.

Open live site

Ste Bees Raw Honey

Brand & web · KZN South Coast

Skulpt Aesthetics and Beauty Spa website home

Skulpt Aesthetics & Beauty Spa. A premium, editorial one-page site for a Pietermaritzburg medspa, warm and quietly luxurious.

Open live site

Skulpt Aesthetics

Design & build · Pietermaritzburg

Bellie's Bear Bow-tique build-a-bear microsite

Bellie's Bear Bow-tique. An interactive expo lead magnet: design a bear, dedicate it, and enter a raffle. A playful capture tool built to run at events.

Open live site

Bellie's Bear Bow-tique

Interactive lead magnet · North West

The Smile Space dental practice website home

The Smile Space. An editorial, monochrome-and-gold site for a family and aesthetic dental practice, with before/after sliders and reviews.

Open live site

The Smile Space

Design & build · Pietermaritzburg

09 · Platforms & development

Comfortable on the tools, whichever they are

WordPress, Wix or hand-coded from scratch, I pick the platform that fits the job rather than forcing the job onto a platform. Either way I aim for the same thing: a site that is fast, easy to update, and built to be found.

My first venture taught me both sides of that, and it started from the same problem an industrial supplier faces when it says it is invisible online.

WordPress, from the ground up

In 2023 I founded Usuyazike, a venture built entirely on WordPress to give small, invisible local businesses a real presence on Google. I built the platform, the pages and the workflow myself, which is exactly the problem an established supplier faces when it knows it needs to be found online but has no way in. It is where I learned to make WordPress do real work, not just fill a template.

Hand-coded when it counts

Every site in this portfolio is a hand-built single page: no page-builder bloat, so they load fast and stay easy to maintain. Knowing how a site works under the hood means I can move between WordPress, Wix and raw HTML, CSS and JavaScript, and get more out of whichever platform a business already runs on.

10 · Ways of working

Set up to deliver, wherever the team is

I've run marketing functions inside a corporate group and as an independent working with small businesses. Both taught me to own the outcome and keep the work moving without being chased.

Willing to travel to Gauteng

Happy to be on site in Gauteng for a hybrid role, and to be in the room when it matters.

Proven remote self-management

A freelance track record of delivering unsupervised: I set the plan, run it, and report back without hand-holding.

Keeps the work on schedule

Newsletters, campaigns and reports that go out on time, month after month, with the automation to keep it efficient.